Sunday, July 17, 2011

TAM9 2

Sad cat didn't set aside time for meditation today and so only got the incidental mindfulness during the day. Not good enough, kitty.

Here are notes from TAM day 2. Friendly PR directors are MAGIC
Sadie Crabtree:
How do we win?
1. What's the goal
2. Who do we need to talk to
3. What do we want them to do
4. Which values can we tap
5. What beliefs will be obstacles
6. What's the message and who delivers
2 Convince those who don't feel strongly not those strongly opposed or already supporting
3 Change behaviors of others, not their values. This also sets them up for cognitive dissonance.
4 Find shared values: honesty fairness feeling smart and respected feeling right and co fident about it not feeling cheated or taken in
5 Feeling control over circumstances, making sense of an irrational world, wanting to feel right and respected
6 Frames, and who is ot that will deliver the message? People trust people with whom they feel they share a common interest
Don't use: critical thinking, educate, skepticism, nonsense
Its not what you say that's important its what people hear

Campus groups - secular >> homeopathy
To measure something hard to measure that seems easily games, pick 20 ludicrous bit correlated things measure them and correctly add the evidence
PLACEBO read literature this is a panel of six folks who know what they're talking about at a skeptics conference and they all think placebos don't exist for non-mental phenomena in general
Regression to the mean
Use three arm tests to check placebos
Bias! Can't double blind placebo?
*Brainstorm all situations with subjective impressions as inputs
Placebo response changes subjects subjective self reported metrics eg pain nausea but not eg  olume of air breathed
Imagination is key to implanting memories
*Random reminder on designed schedule to want want desire desire etc instead of reward to ramp
Keep baby picture in wallet so it os returned
Carol tavris
Motivated cognition actually different brain activation
18.11 Pp 1947 1958 journal of cognitive neuroscience
Students who got self help that didn't improve their performance changed heir memories of how well they did beforehand so they thought the help did help
I.e. to change identity let yourself want to not identify with the characteristic
Anger - anonymity speed and lack of consequences. Can lw malw commenting take more time
Do NOT put people into a state of dissonance they will just side wih the.selves even more strongly
Exercise: how to instill a piece of identity then set up cognitive dissonance
*Childcare at skeptical (science?) conferences - RDSF sponsors now? Ask them

Phantom was awesome. First, it's good. Second, this production was good. Third, for me it has soooooo much nostalgia factor.

Also we're putting a solar sail into space!!

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